
How to Deal With Google's Ever Changing Algorithm | Ep. #828
Nomzy Stholly
Description
<p><span style="font-weight: 400;">In episode #828, we discuss how to deal with Google’s algorithm. T</span><span style= "font-weight: 400;">une in to hear what you can do if your traffic slows down because of changes to the algorithm.</span></p> <p><span style="font-weight: 400;">We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress</span> <a href= "http://marketingschool.io/stats/"><span style= "font-weight: 400;">here</span></a><span style= "font-weight: 400;">!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">How to Deal With Google's Ever Changing Algorithm</span></em></li> <li><span style="font-weight: 400;">[01:17] When traffic tanks, Neil likes to check</span> <a href= "https://www.seroundtable.com/"><span style= "font-weight: 400;">Search Engine Roundtable</span></a><span style= "font-weight: 400;">.</span></li> <li><span style="font-weight: 400;">[01:22] Also check out forums like</span> <a href="https://www.blackhatworld.com/"><span style= "font-weight: 400;">BlackHatWorld</span></a> <span style= "font-weight: 400;">to see what the chatter is.</span></li> <li><span style="font-weight: 400;">[01:40] Unless you see huge tanks, there is not much you can do.</span></li> <li><span style="font-weight: 400;">[01:52] The most important thing you can do is diversity your traffic.</span></li> <li><span style="font-weight: 400;">[02:10] This will put you ahead of the game, instead of dealing with problems after your traffic tanks.</span></li> <li><span style="font-weight: 400;">[02:40] When Gmail released the “Promotions” tab, Facebook saw a dip in traffic, because their emails were getting sorted out of the inbox.</span></li> <li><span style="font-weight: 400;">[03:25] CYA and diversify right out of the gate.</span></li> <li><span style="fon