How to Deal with Google Updates | Ep. #87

<p>In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorithms, why you don’t have to worry when there’s an update, and the importance of having a checklist in case there is an update.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:28 – Today’s topic: <em>How to deal with Google updates</em></li> <li>00:35 – Neil doesn’t deal with updates</li> <li>01:01 – Stick to creating a website that’s best for the user <ul> <li>01:13 – Don’t worry about specific updates</li> </ul> </li> <li>01:17 – Dealing with the updates if you have a negative traffic <ul> <li>01:21 – <a href="mozcast.com:">MozCast</a> talks about updates</li> <li>01:45 – If you have a traffic drop, check where you need to fix</li> <li>02:51 – Check <a href="https://ahrefs.com/">Ahrefs</a> if you have any bad links</li> <li>02:56 – <a href="https://moz.com/">Moz</a> and <a href= "https://majestic.com/">Majestic</a> break down which links are spammy</li> <li>03:04 – Read your content and analyze</li> </ul> </li> <li>03:26 – Make sure you have a holistic strategy</li> <li>04:23 – Make sure you have other leverage points</li> <li>04:34 – Drop from traffic doesn’t necessarily mean it’s an algorithm update</li> <li>06:42 – Make sure your processes are documented</li> <li>06:48 – Google traffic update checklist so you know what to do</li> <li>07:18 – Search engines and social media platforms all have updates</li> <li>07:31 – That’s it for today’s episode! </li> </ul> <h3>3 Key Points:</h3> <ol> <li>You don’t have to worry about updates when you’re doing nothing wrong.</li> <li>A slide in traffic doesn’t mean it’s because of new algorithms.</li> <li>Get a checklist and have a back-up plan in place.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please leave a short