How to Deal with Ad Fatigue

<p>In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue.</p><p><br></p><p>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>!</p><p><br></p><p>Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) </p><p><br></p><p><strong>TIME-STAMPED SHOW NOTES:</strong></p><ul> <li> <strong>(00:00) </strong>Today’s topic: How to Deal with Ad Fatigue</li> <li> <strong>(00:00)</strong> Introduction to ad fatigue and its impact on performance</li> <li> <strong>(00:33)</strong> Signs of ad fatigue: increasing frequency, decreasing conversion rates</li> <li> <strong>(01:31)</strong> Importance of changing up creatives and increasing their number</li> <li> <strong>(02:48)</strong> Expanding targeting to reach a wider audience</li> <li> <strong>(03:46)</strong> Utilizing different ad formats for lower costs</li> <li> <strong>(04:30) </strong>Testing new creatives, landing pages, and audiences</li> <li> <strong>(04:57)</strong> Remarketing to people who saw the ad but didn't convert</li> <li> <strong>(05:06) </strong>Using logical ads as an alternative approach for remarketing</li> <li> <strong>(05:34) </strong>That’s it for today! Don’t forget to rate, review, and subscribe!</li> </ul><p>Go to <a href="https://www.marketingschool.io">https://w