How to Critique Your Own Copy, Part 2

<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast227.jpg" /> <br />So, you’ve probably heard the old but very true saying that goes like this:<br /> “Writing is rewriting.”<br /> And you must know by now that it means, you rarely get it 100% right on the first draft. All well and good.<br /> But the question is, how do you know what to rewrite?<br /> How do you even know what to look for?<br /> That’s what we covered in last week’s show, but we only got through half the list. Today, we’ll get through the other half.<br /> You see, I realized, every time I critique copy, I look for the same things. There are certain things that any piece of copy needs to have -- certain tests it needs to pass -- if it’s going to work in the marketplace.<br /> Previously, on Copywriters Podcast, we covered these first five qualities of copy you must look at.<br /> Now, we’re going to cover the last six. A lot of what we talk about today has to do with your prospect’s experience reading your copy. We get into three factors that keep people engage.<br /> But we’ll also cover three factors that are crucial in deepening your prospect’s understand of what your product can do for them.<br /> This, in turn, deepens their desire.<br /> And you know what happens next?<br /> That magical sound: ka-ching!<br /> Finally, I’ve helped people in more than 100 industries with their marketing, and my critiques have added a lot to their bottom lines. What I told you are the first things I look at. There are other thing that I didn’t have time to get into today.<br /> If you’d like me to critique your copy, just go to this page on my website and fill out the application. It takes just a few minutes:<br /> <a href="http://garfinkelcoaching.com/copy-critiques" target="blank">http://garfinkelcoaching.com/copy-critiques</a>http://garfinkelcoaching.com/copy-critiques<br /><br /><br><a href="https://copywriterspodcast.com/audio/listen.php?f=1260&m=download">Download.</a>