How to Create Social Conversations That Connect

<p>Brooke Sellas, the Founder & CEO of B Squared Media, joins the Social Pros podcast to explore why social listening should be a vital part of every social marketing strategy.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong><a href="https://icuc.social/" target="_blank" rel= "noopener">ICUC</a></strong></p> <p><strong>Full Episode Details</strong></p> <p>As far as social media is concerned, the trends you see today may be totally different tomorrow.</p> <p>Our guest this week, Brooke Sellas, the Founder & CEO of B Squared Media, gives us a lot to think about in this episode as far as adapting social strategies is concerned.</p> <p>At the very center of our discussion is <strong>social listening</strong> and how it’s enabled her team to deliver <strong>transformative results</strong> to their client. Brooke delves into some of the overlooked benefits of social listening and how it helps grow customer care strategies that ultimately result in better <strong>brand</strong> <strong>recognition</strong>.</p> <p>We also discuss Brooke’s new book, who it’s for, as well as some important concepts she covered that can help social pros <strong>connect with the audience</strong>.</p> <p><strong>In This Episode:</strong></p> <ul> <li>06:19 Brooke gives an overview of what they do at B Squared Media</li> <li>08:12 A rundown of some of the things Brooke does for her clients</li> <li>09:32 Why B Squared Media is considered a boutique agency</li> <li>12:14 How to maintain a traditionalist mentality in this new age of social media</li> <li>13:58 Brooke sheds some light on B Squared Media’s mystery shopping program</li> <li>17:21 Why social listening is so vital for brands</li> <li>19:43 How Brooke’s team helps clients change their social strategy</li> <li>25:08 Why you should thin