How to create product-led content that resonates with Masooma Memon

<p>Masooma Memon is a freelance content marketer who writes long-form, value-packed blogs for B2B SaaS companies such as CoSchedule, Databox, and Vimeo, among others. Masooma outlines the differences between product-led, educational, and top-of-funnel content. She explains why she doesn't end every piece with a call to action and how she turns readers into content loyalists. </p><p>0:00 Intro <br>1:08 Conversation with Masooma <br>2:09 Freelance writing process <br>5:22 What is product-led content? <br>9:45 Top of funnel VS educational VS product-led <br>12:30 Distribution <br>13:52 Mistakes to avoid <br>16:50 Call to actions (CTA) <br>18:30 How to get started <br>21:23 Results and use cases <br>24:58 Get connected <br>25:30 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Masooma: |<a href="https://twitter.com/inkandcopy">Twitter </a>| <a href="https://www.linkedin.com/in/masooma-memon/">LinkedIn</a> | <a href="https://app.thejuicehq.com/creators/masooma-memon">Creator Page</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>