How to Create Momentum and Then Capitalize on It

<p>Weird Gucci shoes pic got me 120K views. What I learned and what I would do differently next time.</p> <p>Hit me up on IG! @russellbrunson<br /> Text Me! 208-231-3797<br /> Join my newsletter at <a href="https://marketingsecrets.com/" target="_blank" rel="noopener">marketingsecrets.com</a><br /> <a href="https://clubhousewithrussell.com/" target="_blank" rel= "noopener">ClubHouseWithRussell.com</a></p> <p>---Transcript---</p> <p>What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secret Podcast. Today, I want to talk about the concept of capitalizing on momentum. All right, so I had a really unique experience. Some of you guys know that by default I wear a t-shirt and jeans almost every day, but then for Funnel Hacking Live I used to try to dress up. And so I'd buy my own clothes and I didn't know how to buy clothes and so I would just... Anyway, looking back now, it's embarrassing looking at what I thought was nice. But I feel like the third or fourth Funnel Hacking Lives, one of my friends, Bart Miller, was like, "Hey, can I dress you because you're embarrassing yourself and everybody else?" And I was like, "Okay." And so he started dressing me, and it's been a fun experience. I'm not comfortable with most things he tries to put me in like suit jackets and all sorts of fancy things. But I've got my spot where I'm like, "Okay, here's Russell dressed up. I'm wearing nice jeans. I'm wearing a shirt. I'm not tucking it in though."</p> <p>The shirt may have cuff links because those are cool. I'm probably even in the cool watch. That's cool. And probably some cool shoes. But that's about the extent of where I'm going to go. And so once a year we go shopping and we buy a bunch of cool stuff. I wear it at Funnel Hacking Live and then I wear it every time I'm on stage for the rest of the year. And then usually, by the time it's been a year, those clothes have been worn out and then I go buy new clothes. And so that's how I run my fashion. The Russell Brunson fashion happens that way. So, anyw