How to create life-changing moments | Dan Heath on breaking the script and delivering the experiences that really matter

<p><span style="font-weight: 400;">Why do certain experiences influence us so strongly? How can even the most fleeting moments impact us in way that we remember them for years? And how can we intentionally create such experiences and moments to enrich and enhance our lives?</span></p> <p><span style="font-weight: 400;">In this episode of the Tony Robbins, you’ll hear from bestselling author, speaker and professor – Dan Heath. Dan is a senior fellow at Duke University’s CASE center, which supports entrepreneurs working for the social good. Dan and his brother Chip have written three New York Times bestsellers:</span> <em><span style="font-weight: 400;">Made to Stick</span></em><span style="font-weight: 400;">,</span> <em><span style="font-weight: 400;">Decisive</span></em> <span style="font-weight: 400;">and</span> <em><span style= "font-weight: 400;">Switch</span></em> <span style= "font-weight: 400;">– which have sold over 2 million copies worldwide, and have been translated into 33 languages.</span></p> <p><span style="font-weight: 400;">Now, in their upcoming book –</span> <em><span style="font-weight: 400;">The Power of Moments</span></em> <span style="font-weight: 400;">– the Heath brothers are revealing the keys to what they call “defining moments” – that is, the most memorable and meaningful experiences in our lives.</span></p> <p><span style="font-weight: 400;">When we understand the principles that underlie such moments, we can then learn how to intentionally create experiences that further enrich and enhance both our personal and our professional lives.</span></p> <p><span style="font-weight: 400;">Businesses can learn how to create moments that make both customers and employees more loyal and more satisfied. Families can learn how to create more lasting memories together. Teachers can create lesson plans that students will remember for years and years.</span></p> <p><span style="font-weight: 400;">Life is a series of moments and experiences. But with the right tools, tactics and insights, you can learn