How to Create Impact at Scale: Using Webinars & Podcasts to Build Authentic Connections with Casey Zeman

<p>In this episode of the Hustle and Flowchart podcast, host Joe Fier interviews <a href="https://caseyzeman.com/" target="_blank" rel="noopener">Casey Zeman</a>, the Founder and CEO of <a href= "https://easywebinar.com/" target="_blank" rel="noopener">Easy Webinar</a>.</p> <p>Casey shares his personal journey, including adopting two boys from Haiti and going through a health scare and heart surgery. The discussion revolves around the evolution of webinars, the challenges faced, and the strategies employed to build Easy Webinar into a powerful event marketing tool.</p> <h2><span class="block mb-4">Separating Personal Brand and Easy Webinar</span></h2> <p><span class="block mb-4">Casey discusses his journey of separating his personal brand and his company, Easy Webinar, in 2018. The goal was to make Easy Webinar a sellable entity and focus on its growth and scalability.</span></p> <h2><span class="block mb-4">Growing the Easy Webinar Team and Adoption Process</span></h2> <p><span class="block mb-4">Casey shares how he relied heavily on his team while going through the adoption process of his two sons from Haiti. Despite challenges, his business suffered at the time but has since grown significantly.</span></p> <h2><span class="block mb-4">Using Automated Webinars and Nurturing Business During Adoption</span></h2> <p><span class="block mb-4">Casey explains how he utilized automated webinars to continue running his business while being involved in the adoption process. He highlights the importance of maintaining a balance between family and business.</span></p> <h2><span class="block mb-4">Enhancing Easy Webinar with Easy Webinar Next</span></h2> <p><span class="block mb-4">Casey introduces "Easy Webinar Next" as the next level of event marketing. He emphasizes that <a href= "https://easywebinar.com/" target="_blank" rel="noopener">Easy Webinar</a> is not just a webinar platform, but also a sales and marketing tool that provides insights and information to improve conversions.</span></p> <h2><span class="block mb-4"