How to Create Content with a Video-First Approach

Have you considered adopting a video-first approach in your marketing? 87% of marketers say video content gives them a positive ROI, according to Wyzowl. That’s up from 33% in 2015! Trends show video content is on the rise, and many podcasters and radio shows are sidelining audio-only content. But how does this translate into content marketing? And what are the benefits of taking a video-first approach? In this episode, we observe how audio-only content is often taking a backseat in favor of combined video and audio, we delve into why this is and look at how content marketers can navigate this change. Find out: Why YouTube is a great platform for podcasters How a major radio station group adopted a video-first approach The repurposing possibilities from prioritizing video Important links & mentions: Content10x: https://www.content10x.com/ (https://www.content10x.com) Episode 223 – How to Repurpose Videos for Social Media: https://www.content10x.com/223 (https://www.content10x.com/223) Episode 243 – 10 Types of Video Your Business Should Repurpose: https://www.content10x.com/243 (https://www.content10x.com/243) B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/ (https://www.content10x.com/b2b-content-strategist/) Reuters Institute Digital News Report 2021: https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2021-06/Digital_News_Report_2021_FINAL.pdf (https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2021-06/Digital_News_Report_2021_FINAL.pdf) Wyzowl Video Marketing Statistics: https://www.wyzowl.com/video-marketing-statistics/ (https://www.wyzowl.com/video-marketing-statistics/) My book: https://www.content10x.com/book (https://www.content10x.com/book) (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author,