How to Create Content That Drives Conversions & Leads (4 Steps)

<p>Benji Hyam is the co-founder of Grow and Convert, a content marketing agency that does things a little differently to other agencies.</p> <p>They identify pain points to drive content, conversation, and sales, which is something of a novelty in the world of marketing agencies.</p> <p>In this episode, I wanted to understand why lead generation was not a priority for marketing agencies, where Benji gets his ideas from, and how he creates high-quality content that converts.</p> <p><strong>We covered:</strong></p> <ul> <li>How most agencies are focussed on output of content not leads</li> <li>Why many agencies choose not to measure ROI</li> <li>Is content here to stay?</li> <li>Figuring out which channel is best to convey what you want to say</li> <li>How all content starts with the written word</li> <li>Why engagement begins with customer research&nbsp;</li> <li>The impotence of doubling down on your strengths</li> <li>Tips for getting articles seen by the right people</li> <li>Short and long term tactics</li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://growandconvert.com/">Grow and Convert</a></li> <li><a href="https://growandconvert.com/content-marketing/seo-content-conversions/">Pain Point SEO: How to Produce SEO Content That Drives Conversions</a></li> <li><a href="https://growandconvert.com/content-marketing/saas-content-strategy/">SaaS Content Strategy: How We Scaled Leadfeeder's Signups to Over 200/month</a></li> <li><a href="https://growandconvert.com/content-marketing/b2c-content-marketing/">B2C Content Marketing: How We Grew a B2C Blog to 70,000 Pageviews in 14 Months</a></li> <li><a href="https://growandconvert.com/top-content-marketer/">Become a Top Content Marketer</a></li> <li><a href="https://geni.us/thinkgrow">Think and Grow Rich - Napoleon Hill</a></li> <li><a href="https://geni.us/startlean">The Lean Startup - Eric Ries</a></li> <li><a href="https://geni.us/contagious">Contagious - Jonah Berger</a></li> <li><a href="https://geni.us/predictirrationa