How to Create an Irresistible Product or Service Guarantee | Ep. #437

<p><span style="font-size: 10pt;">In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own. </span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How to Create an Irresistible Product or Service Guarantee</em></span></li> <li><span style="font-size: 10pt;">00:38 – The baseline is to have a 30-day money back guarantee</span></li> <li><span style="font-size: 10pt;">00:55 – One of the craziest ideas Neil has heard of is having double money back guarantee</span></li> <li><span style="font-size: 10pt;">01:22 – With <a href= "https://shop.nordstrom.com">Nordstrom</a> and <a href= "https://www.zappos.com">Zappos</a>, you can return an item as long as you have a receipt</span></li> <li><span style="font-size: 10pt;">02:27 – <a href= "https://www.amazon.com/">Amazon</a> is committed to giving the best customer service</span> <ul> <li><span style="font-size: 10pt;">02:37 – Eric bought a TV from them that wasn’t in the best condition when it arrived; Amazon sent a new one without asking for the first TV back</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:06 – Your guarantee should reflect the quality of your product or service</span></li> <li><span style="font-size: 10pt;">03:45 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial of <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">03:55 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</span></li> </ul> </li> <li><span style="font-size: 10pt;">04:00 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3> <ol> <li><span style="font-size: 10pt;">A 30-day mone