How to Create an Effective Distributor Pricing Strategy with Ralph Zuponcic

<p><em><span style="font-weight: 400;">Why you have to check out today’s podcast:</span></em><span style= "font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why it is not a good idea to use Cost-Plus pricing in the manufacturing and distribution channels </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Which tool to use to provide data for a favorable Pricing when you can’t obtain data from distribution channels </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out favorable arguments, from a pricing standpoint, to go direct selling rather than by way of distribution channels </span></li> </ul> <p> </p> <p><strong>Ralph Zuponcic</strong> <span style= "font-weight: 400;">is the president and co-founder of PricePoint Partners, LLC., a company that enables wholesale distributors and manufacturing companies to improve margin performance through price optimization initiatives, margin management tools, and highly effective pricing training programs. He is now a national authority on strategic pricing and margin management.  Ralph has lectured at The Ohio State University Fisher College of Business and at associations and companies across the country. He has also been featured in publications including The Wall Street Journal, Fortune Small Business, CFO Magazine, and Marketing News. </span></p> <p><span style="font-weight: 400;">In this episode, Ralph shares about pricing in the manufacturing and distribution channels industry.  </span></p> <p><span style="font-weight: 400;">  </span></p> <p style="text-align: center;"><strong>“Focus on smaller accounts to start with. And see what kind of improvement you can get there. And look for that price variation. And you don’t need to boil the ocean just start getting some improvement. Start small with pricing. Get some early wins. And move on from there.”  </strong></p> <p style="text-align: center;"><em><span style= "font-weight: 400;">– Ralph Zuponcic</span></em></p> <p><s