How to Create an Authentic Brand that Attracts Customers – Kate DiLeo

<p class="p1"><span class="s1">On this episode, I have a valuable conversation with Kate DiLeo about her Brand Strategy Process for technology companies</span><span class="s2">.</span></p> <p class="p2"> </p> <p class="p1"><span class="s1">Kate believes that a brand is the path of least resistance to revenue and she’s passionate about helping organizations create common ground with their customers.</span></p> <p class="p3"> </p> <p class="p1"><span class="s1">She has worked with over 200 companies across 20 sectors, helping them create authentic brands that attract more customers.</span></p> <p class="p3"> </p> <p class="p4"><span class="s1">“Your brand is the path of least resistance to revenue.” – Kate DiLeo</span></p> <p class="p4"><span class="s1"><strong>Today on the <em>Tech Leader Talk</em> podcast:</strong></span></p> <p class="p1"><span class="s1">- How Kate’s Brand Strategy Process is different from other approaches</span></p> <p class="p1"><span class="s1">- Learn a process that quickly helps companies articulate who they are, why they’re different, and how to solve their customer’s problems</span></p> <p class="p1"><span class="s1">- How a brand can help technology companies (especially startups and small tech companies)</span></p> <p class="p5"><span class="s1">- When you should start thinking about a brand strategy</span></p> <p class="p4"><span class="s1"><strong>Connect with Kate:</strong></span></p> <p class="p6"><span class="s3">LinkedIn:<span class= "Apple-converted-space"> </span> <a href= "https://www.linkedin.com/in/katedileo/"><span class= "s4">https://www.linkedin.com/in/katedileo/</span></a></span></p> <p class="p7"><span class="s3">Website:<span class= "Apple-converted-space"> </span> <a href= "https://ennobble.com/"><span class= "s4">https://ennobble.com/</span></a></span></p> <p class="p4"><span class="s1"><strong>Thanks for listening!</strong></span></p> <p class="p8"><span class="s1">Be sure to get your free copy of Steve’s latest book, <a href= "https://stevesponseller.com/book"><sp