How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio

<p>Want to know what goes into making a top branded podcast?  "If you can continually deliver on that stuff without hitting them with a hard sell, you have an audience. And that's different than a customer, right? But with time, you can evolve some of that audience into customers, and it's getting easier and easier to tell the ROI" Chris O'Keeffe is an Executive Producer with JAR Audio, a full-service branded podcast agency. Chris has over 7 years of experience in the audio industry, and has worked on a variety of projects, from audio dramas to branded podcasts. This is Chris' story... I'm Chris O'Keeffe from JAR Audio, and today I'm here to talk about branded podcasting. Branded content differs from a hard sell in that it's all about storytelling and building relationships over the long term. This medium is still new, so there are a lot of skills that are transferable from other industries. For example, at JAR Audio, we work with brands to create custom branded podcasts. We start with strategy and then move on to creation, production, marketing, and reporting. It's important to have a robust mix of marketing approaches, but storytelling is something completely different. If you can entertain or educate without asking for anything in return, you have an audience. And with time, you can evolve some of that audience into customers. In this episode, you will learn the following: 1. What goes into making a top branded podcast, including market research, production and content strategy? 2. How can audio storytelling be used to build relationships and achieve marketing goals? 3. What are some examples of branded podcasts that have been particularly successful? Resources:</p> <p>Learn more about <a href='https://www.podbean.com/enterprise/enterprise-podcast-solution'>Podbean's Enterprise and Business solutions</a> that are trusted by industry leaders world wide,  read case studies and more.</p> <p class="p1">Subscribe to our email newsletter to get industry updates: <a href='https://www.podbean.com/