How to Create a Target Prospect List | Ep. #333

<p>In Episode #333, Eric and Neil discuss how to create a target prospect list. Tune in to learn how a target prospect list is different from a simple prospect list. You’ll also see how a more targeted list creates a greater chance of conversion and stronger customer retention rate. </p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Create a Target Prospect List</em></li> <li>00:57 – <a href="https://findthat.email/">Find That Email</a> helps you find email addresses <ul> <li>01:10 – Eric uses this for their prospect list for SEO purposes</li> </ul> </li> <li>01:20 – If you’re in the B2B space, you can generate inbound leads through SEO and content marketing, but the leads aren’t always targeted</li> <li>01:46 – If you have a target prospect list, your marketing team can go after them and hit all the relevant leads</li> <li>02:05 – To get relevant leads, look at your competitor’s customers <ul> <li>02:10 – You can go to <a href= "https://www.upwork.com/ab/find-work/">Upwork</a> and hire someone to check who’s using your competitor’s product and create a list for you</li> <li>02:36 – Once you have the list, marketing should send them the emails</li> </ul> </li> <li>02:45 – Create ad campaigns on LinkedIn targeting specific companies or people</li> <li>02:52 – Uploading an email list and doing targeted ads on Facebook is also an option</li> <li>03:00 – Having a targeted list lowers the cost of your ad expenses because with just 1 closed deal, your ROI is high</li> <li>03:23 – It takes time to get into the mind of the consumers and you have to show them your product consistently before they convert</li> <li>03:47 – <a href="https://justreachout.io/">JustReachOut</a> is good for finding the right journalist that you’re looking for</li> <li>04:36 – <a href="https://www.datanyze.com/">Datanyze</a> will show you everyone who’s using your competition’s product</li> <li>04:50 – You can enrich the leads who opt-in on your email and reach out to them based on the technology they’re using on th