How to Create a Seamless Checkout Process | Ep. #249

<p>In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a seamless checkout process? Eric and Neil provide you with first-hand advice for how to clean up your checkout—from design to making sure that your audience is informed each step of the way.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Create a Seamless Checkout Process</em></li> <li>00:40 – Make the checkout process as simple as possible <ul> <li>00:49 – The more friction you cause, the more difficult it is to convert people</li> <li>00:55 – The book <a href="http://amzn.to/2oIeXZ8"><em>Don’t Make Me Think</em></a> will teach you about how to design your processes in a user friendly way</li> </ul> </li> <li>01:17 – The more you get people engaged, the more they are likely to finish the checkout process <ul> <li>01:51 – You can also email people who didn’t complete their checkout, so that they can convert to a sale</li> </ul> </li> <li>01:58 – If you want to build a relationship, integrating a live chat is a great option <ul> <li>02:13 – You can use <a href= "https://www.intercom.com">Intercom</a></li> <li>02:27 – Make your pages mobile-optimized and responsive</li> <li>02:52 – Amazon’s checkout process</li> </ul> </li> <li>03:55 – The seamless process only works if your audience knows what they’re doing</li> <li>04:02 – Make sure your audience understand your product and what they’re buying</li> <li>04:25 – Keep the users informed of each step within the process</li> <li>04:53 – Make the experience consistent</li> <li>05:05 – The speed also takes plays a part in the overall experience</li> <li>05:30 – Make it easy for people to go back to where they left off</li> <li>05:42 – The Marketing School is giving away 5 annual copies of <a href="http://growtheverywhere.com/ahrefs">Ahrefs</a> this week <ul> <li>05:51 – Subscribe, rate and review the <a href= "https://itunes.apple.com/us/podcast/marketing-school-digital-marketing-online-ma