How To Create A Product Advisory Council - Tom O’Neill, Parallax

<p>Tom and Aram discuss how and why to build an advisory council. They discuss how to ask questions people want to answer, how getting close to your users makes work more meaningful for your team, and why you should never build a product alone. They also explore why you shouldn’t only think about who your customer is and what they need - but who their customers are and what their objectives are. </p><p><strong>About Tom O’Neill</strong><br>Tom is the Founder and CEO of Parallax. He built a stellar product by first building an advisory council because he believes that great products are never built solo, they’re created by great teams. Tom is also the co-founder of Frebella and was previously the CEO of The Nerdery. </p><p><strong>SHOW NOTES:</strong><br>00:05 | Who is Tom O’Neill?<br>00:38 | How and why to build an advisory council<br>04:15 | How to find product advisors <br>05:34 | Running advisory council sessions <br>08:47 | Nobody leaves a banging nightclub… <br>11:19 | Do advisors become clients? <br>16:59 | Wrong ways to think about your client <br>23:49 | How to build ANY product<br>27:27 | He doesn’t want to learn this lesson again <br>29:47 | Fireside: attitude, crazy features, focus, mentorship </p><p><strong>Quotes: </strong><br>(03:16) “I think a lot of people enjoy being a part of building something. I think that the idea of being an advisor to a product development team is appealing to them and that's how we positioned it.”</p><p>Follow Tom O’Neill<br>https://www.linkedin.com/in/tomoneill/ </p>