How to Create a Go-to-Market Strategy (5 Steps)

LesDegameursofficiels

62 min

Business & Finance

Description

What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy. My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven. We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch. We covered: <ul> <li style="font-weight: 400;">What exactly is a go-to-market strategy?</li> <li style="font-weight: 400;">The difference between go-to-market strategy” and “marketing strategy”</li> <li style="font-weight: 400;">Signs that a company needs a go-to-market strategy</li> <li style="font-weight: 400;">The frameworks to start creating a Go-to-market strategy</li> <li style="font-weight: 400;">Why is it important to have a “model-market fit” and “channel-market fit”</li> <li style="font-weight: 400;">A real-life example of model and channel market fit</li> <li style="font-weight: 400;">Why follow up questions is vital in customer interviews</li> <li style="font-weight: 400;">Using Objective & Key Results (OKRs) to translate customer interview into actionable steps</li> <li style="font-weight: 400;">Why targeting customers’ mindset is much more important than just aiming at demographics</li> <li style="font-weight: 400;"><span style

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How to Create a Go-to-Market Strategy (5 Steps)

LesDegameursofficiels

62:18