How to Create a First-Class Case Study | Ep. #149

<p>In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and draw in those quality leads you’ve been needing.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 - Today’s topic: <em>How to Create a First-Class Case Study</em></li> <li>00:40 – It is important to have a data that stands out</li> <li>00:55 – Be specific with numbers</li> <li>01:19 – Start your case study with the result <ul> <li>01:30 – If you’re doing an SEO, start with the results</li> <li>01:48 – Neil’s sample headline is “Neil took me from $600K a year to $15M a year”</li> <li>02:00 – Break down the solution</li> <li>02:20 – Show people how they can do it too—not just screenshots</li> <li>02:58 – Break down the form fields into multiple steps to get to the most relevant leads</li> </ul> </li> <li>04:11 – <a href= "http://www.conversion-rate-experts.com/">Conversion-Rate-Experts.com</a> has in-depth and well-designed case studies</li> <li>04:30 – Find a good presentation or PDF design with <a href= "http://dribbble.com/">Dribbble</a> and <a href= "https://99designs.com/">99designs</a> <ul> <li>04:40 – Neil was paying $20,000 a month for CRO services</li> <li>05:10 – They created a lot press and got great leads</li> <li>05:25 – Case studies can be left open</li> <li>05:48 – “They key is not getting a lot of leads, it’s getting quality leads.”</li> </ul> </li> <li>05:50 – Look at your competitors case studies</li> <li>06:05 - That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Thoroughness in a case study is what drives the most qualified leads.</li> <li>Data is the most significant part of a case study – make sure it stands out and is executed well.</li> <li>Look at the case studies of your competitors to give you a starting point for your own format.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about n