How to Create a Community That Sells For You with Lindsey Schwartz

<p><em>“Jasmine, they&apos;re selling for me…”</em></p><p><br/></p><p>That’s what my brilliant speaker/author/master community builder of a friend replied when I asked her questions about her ad spend, list-building, and marketing tactics.</p><p><br/></p><p>The answer to her wildly successful business wasn’t more marketing… </p><p><br/></p><p>It was that her community was selling <em>for</em> her.</p><p><br/></p><p>You see, when you make people feel like they are contributors to the community, they take ownership and eventually start to introduce the community to new people. </p><p><br/></p><p>And honestly, I’ve never seen anyone create this kind of community culture quite like Lindsey Schwartz. In this episode, Lindsey graciously shares her insights (and her three-part framework for retaining members!) so y&apos;all can build a community that sells for you, too!</p><p><br/></p><p>Click play to hear all of this and…</p><p><br/></p><p>[00:03:06] How Lindsey scaled her business and improved her launch numbers by 50% by leveraging community.</p><p>[00:04:04] The mistake that most entrepreneurs make when it comes to community building.</p><p>[00:05:20] The very first step to building a community where your members sell for you.</p><p>[00:11:13] How a typo on the cover of Lindsey’s first book turned into a great thing.</p><p>[00:13:51] How Lindsey transitioned a passion project into a successful business (and overcame the challenges and emotions of people pleasing while doing so!)</p><p>[00:17:19] How to draw the line of “too much giving” when it comes to building a community.</p><p>[00:20:36] How to plan, structure, and host your in-person event.</p><p>[00:25:37] The importance of collaborating with other brands and leveraging each other&apos;s resources and audiences.</p><p>[00:28:06] How Lindsey created and marketed her first mastermind with a small audience.</p><p>[00:33:53] What it means to build a brand with “inviting energy” that makes people feel at home and CRAVE more.</p><p>[00:34:49] How you can involve you