How to Craft an Irresistible Hook | Ep. #791

<p><span style="font-weight: 400;">In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">How to Craft an Irresistible Hook</span></em></li> <li><span style="font-weight: 400;">[00:36] A Hook is something that draws people in.</span></li> <li><span style="font-weight: 400;">[01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue.</span></li> <li><span style="font-weight: 400;">[01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream.</span></li> <li><span style="font-weight: 400;">[02:15] Neil is testing out a headline hook right now.</span></li> <li><span style="font-weight: 400;">[02:30] He also offers free resources.</span></li> <li><span style="font-weight: 400;">[02:45]</span> <a href= "https://buzzsumo.com/"><span style= "font-weight: 400;">BuzzSumo</span></a> <span style= "font-weight: 400;">is a helpful tool to help you figure out what your hook could be.</span></li> <li><span style="font-weight: 400;">[03:20] A lot of it has to do with messaging.</span></li> <li><span style="font-weight: 400;">[03:30]</span> <a href= "https://www.squattypotty.com/"><span style= "font-weight: 400;">Squatty Potty</span></a> <span style= "font-weight: 400;">figured out their messaging.</span></li> <li><span style="font-weight: 400;">[03:52] Try using</span> <a href="https://www.surveymonkey.com/"><span style= "font-weight: 400;">Survey Monkey</span></a> <span style= "font-weight: 400;">or</span> <a href= "https://qualaroo.com/"><span style= "font-weight: 400;">Qualaroo</span></a> <span style= "font-weight: 400;">to figure out customers’ pay points.</span></li> <li><span style="font-weight: 400;">[04:20] Check out the</span> <a href="https://harmonbrothers.com/"><span style= "f