How to Craft an Irresistible Headline | Ep. #876

Nomzy Stholly

6 min

Investing & Markets

Description

In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href= "http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Craft an Irresistible Headline</li> <li>[01:05] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy.</li> <li>[01:40] Don’t bait people, instead survey people using <a href= "https://www.surveymonkey.com/">Survey Monkey</a>.</li> <li>[02:25] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline.</li> <li>[03:00] Have a hook.</li> <li>[03:12] <a href= "http://swiped.co">Swiped</a> has some of the best copywriters in the world, so draw inspiration from them.</li> <li>[04:18] Run an A/B Split Test using variations of the title.</li> <li>[05:22] Keep your hook the same, but change a small element of it to target different people.</li> <li>[05:28] That’s it for today!</li> <li>[05:33] Go <a href= "http://marketingschool.io/s

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Episodes

How to Craft an Irresistible Headline | Ep. #876

Nomzy Stholly

6:49