How to Convert Leads into Customers | Ep. #596

<p><span style="font-weight: 400;">In episode #596, Eric and Neil explain how you can convert leads into customers. Tune in to hear what steps you can take to increase your sales revenue.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">How to Convert Leads into Customers</span></em></li> <li><span style="font-weight: 400;">[00:34] Eric and Neil both get leads from their website, but only convert about 5% into customers.</span></li> <li><span style="font-weight: 400;">[00:52] Converting comes down to nurturing, because you have to coax people into being ready to buy.</span></li> <li><span style="font-weight: 400;">[01:05] If 5% of your leads are qualified, you could follow up in various ways, but it could take a long time.</span></li> <li><span style="font-weight: 400;">[01:48] Eric’s company sends an introductory email.</span></li> <li><span style="font-weight: 400;">[02:02] He has also created a great channel via the</span> <a href= "https://growtheverywhere.com/"><span style= "font-weight: 400;">Growth Everywhere</span></a> <span style= "font-weight: 400;">podcast.</span></li> <li><span style="font-weight: 400;">[02:29] Nurture people with content over and over.</span></li> <li><span style="font-weight: 400;">[02:39] Most of your site visitors and leads will buy right away, but many will be hard to convert over time.</span></li> <li><span style="font-weight: 400;">[03:03] Real-person engagement helps convert people who aren’t sure.</span></li> <li><span style="font-weight: 400;">[03:14] This means attending conferences, hosting live events, Facebook Live Q&A’s, etc.</span></li> <li><span style="font-weight: 400;">[03:40] When you do polls using</span> <a href="https://zoom.us/"><span style= "font-weight: 400;">Zoom</span></a><span style= "font-weight: 400;">, you can ask people questions that will help you find new ways to approach your customers.</span></li> <li><span style="font-weight: 400;"