How To Conduct Your First Call With a Potential Acquirer

<p><strong>Exclusive Resource:</strong> Fundraising Like a Pro – Learn the 3 phases of fundraising and a 7 week process for starting & closing your next round of funding - http://bit.ly/2vxAuvJ<br /> <br /> --<br /> <br /> Bzzzt. Bzzzt.<br /> <br /> “Hello?”<br /> <br /> <em>“Hi Dan, I’m calling from Google. </em><a href= "https://youtu.be/MCshil-wiRE" target="_blank" rel= "noopener noreferrer"><em>We’re interested in potentially buying your company</em></a><em>…”<br /> <br /></em>Ok, it didn’t go quite like that, but it’s true – my first call with a potential acquirer was with Google.<br /> <br /> I was super excited! I mean… <em>Google?!</em> They’ve got money to burn, and I was ready to take it!<br /> <br /> …then I proceeded to make some big mistakes. <br /> <br /> <span id="more-4966"></span>On that phone call, I did everything wrong. I gave them SO much information about my business that I sent them away with a step-by-step on how to do it all themselves.<br /> <br /> I even told them how our code worked! <em>What was I thinking…?<br /> <br /></em>I was trying to sell them on my company but ended up with no offer, no callback, and nothing to show for all the answers I gave.<br /> <br /> I let my excitement get in the way of my strategy.<br /> <br /> So please don’t make the mistake I did. This week’s video is all about how to conduct your first call with a potential acquirer… <em>without</em> all the mistakes I made:<br /> <br /> As an investor, I now know a lot more about this than I used to. You’ve got to follow these 5 steps to CRUSH that phone call:<br /> <br /> 1. Fit, Price, Motivation<br /> 2. Get Them Talking<br /> 3. Prepare Talk Tracks<br /> 4. Role Play<br /> 5. Stick To The Time<br /> <br /> Imagine if that call goes wrong. What does that mean for you?<br /> <br /> It’s the difference between <a href= "https://www.danmartell.com/perfectsaasexit" target="_blank" rel= "noopener noreferrer">a multi-million dollar sale</a>… or convincing an acquirer to become your direct competitor and drive you out