How to Conduct a Social Media Competitive Analysis

<p><span style="font-weight: 400;">This week we are talking about competitive analysis and my guest is Cassandra Schwartz, Senior Product Marketing Manager for</span> <a href="https://www.rivaliq.com/"><span style="font-weight: 400;">Rival IQ</span></a><span style="font-weight: 400;">, a social media marketing analytics tool. If you want to stand out from the crowd, you should be conducting social media competitive analysis to identify gaps in your competitor&rsquo;s offerings and marketing strategy.</span></p> <p><span style="font-weight: 400;">Cassandra has 8 years of marketing experience working with charities and tech companies such as Microsoft and Frontdesk, and she will walk us through the steps of conducting a social media competitive analysis and explain the value and opportunities that can be found in this process.</span></p> <p><strong>***</strong></p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a href="https://www.everyonehatesmarketers.com/links">EveryoneHatesMarketers.com/links</a></p>