How To Come Up With Love-At-First Sight Brand Names (+ The Rookie Mistakes To Avoid)

<p></p><p><strong>This episode is brought to you by these brands</strong>, allowing me to ditch my starving artist act and finally make a living doing what I love (<em>without</em> selling my soul):</p><p>→ <a href="https://www.godtierads.com/framework/"><strong>God Tier Ads</strong></a><strong>:</strong> the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get <em>$50 off</em> with the code "<em>BONJOUR-BONJOUR</em>" → <a href="https://www.godtierads.com/framework/">godtierads.com/framework/</a></p><p>***</p><br>We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch box, the unexpected peril of focus groups, and the ultimate, nerve-racking acid test for your brand name.<p> <br><strong>Topics Covered:<br></strong></p><ul> <li>(00:00) - How To Create Brand Names That STICK</li> <li>(02:57) - What does Alexandra think of the name "Everyone Hates Marketers?"</li> <li>(03:16) - Are memorable brand names only for "non-boring industries?"</li> <li>(06:34) - The surprising reason why you should never use focus groups for testing names</li> <li>(08:12) - Specific examples of brand names that would have been killed by focus groups</li> <li>(09:36) - People tend to struggle with names that are mispelled</li> <li>(10:28) - Brand names that result in an eye-roll</li> <li>(11:17) - The surprising faux pas that can limit your growth potential and confuse customers</li> <li>(12:25) - Everyone hates... super clever names</li> <li>(14:50) - The least boring name, ever?</li> <li>(15:23) - If you're working at a tech company, avoid this.</li> <li>(16:05) - You're not going to be there to explain your name... So don't be smug about it.</li> <li>(16:44) - Why the brand names Wells Fargo, Kodak, Google, or Etsy would likely fail today</li> <li>(18:39) - The ultima