How to Clean Your List

<p>From likes to follows to subscribers, when everything feels like a numbers game, the idea of actively deleting your subscribers can feel counterintuitive and downright terrifying. But there’s power in deleting people from your list who aren’t opening or engaging any longer. List cleaning saves you money and saves your reputation, a gift to yourself and the subscribers who matter. Well, at least the subscribers opening your emails. </p><p><br></p><p>But how exactly do you clean your list? Is the best list cleaning strategy the same for everyone? What really defines an unengaged subscriber? Depending on your niche, your followers, and your current deliverability health, the steps may differ. Nevertheless, one thing will always remain the same – list cleaning is an essential step for every creator, regardless of your audience size and regardless of your email strategy. </p><p><br></p><p>In this episode, Alyssa and Melissa discuss why list cleaning matters, tips for a top-notch re-engagement campaign, why less is more when it comes to opt-in confirmation emails, and knowing when to pull the plug and part ways with the people on your list. </p><p><br></p><p><strong>Key Takeaways</strong></p><ul> <li>[02:12] - List cleaning is so important because unengaged senders will damage your sender reputation by sending negative signals to inbox providers. That damaged deliverability can ultimately prevent engaged subscribers from seeing your emails. </li> <li>[04:13] - A re-engagement series ending with an opt-in confirmation email is a great list cleaning strategy for a sender who isn’t struggling with deliverability issues. </li> <li>[05:55] - If you are struggling with deliverability issues, sending a single opt-in confirmation email or simply deleting unengaged subscribers from your list are better options. </li> <li>[09:31] - For the best results, send 1-3 re-engagement attempts and make sure those emails contain your best high-value content. </li> <li>[12:27] - Strong opt-in confirmation emails are straight to