How to Change Anyone’s Mind per Jonah Berger, Ep #300

<p>What is the best way to change someone’s mind? What’s holding them back from making necessary changes? Jonah Berger wrote the book, “<a href="https://www.amazon.com/Catalyst-How-Change-Anyones-Mind/dp/1982108606" rel="noopener noreferrer" target="_blank">The Catalyst: How to Change Anyone’s Mind</a>” to introduce a revolutionary new approach. Here’s a hint:&nbsp;<em>A catalyst is required to push someone to change</em>. Jonah shares more about his unique approach in this throwback edition of the Negotiations Ninja podcast. Don’t miss it!</p>