How to Calculate Your Customer Acquisition Cost (CAC) in 3 Easy Steps!

<p><span style="font-weight: 400;">Exclusive Resource:  Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - <a href= "https://bit.ly/3jm3PMv">https://bit.ly/3jm3PMv</a> </span></p> <p><span style="font-weight: 400;"><br /> <br /> --</span></p> <p><span style="font-weight: 400;"><br /> <br /> When I was 29 years old, I was</span> <a href= "https://www.danmartell.com/pitchinvestors/"><span style= "font-weight: 400;">pitching to investors for funding</span></a><span style= "font-weight: 400;">. </span></p> <p><span style="font-weight: 400;"><br /> <br /> I’d breezed through my pitch deck, million-dollar smile on my face despite my shaky nerves when they asked:</span></p> <p><em><span style="font-weight: 400;"><br /> <br /> “</span></em><a href= "https://youtu.be/VQqnT6xV-xk"><em><span style="font-weight: 400;">What’s your CAC?</span></em></a><em><span style= "font-weight: 400;">”</span></em></p> <p><span style="font-weight: 400;"><br /> <br /> ‘Yeeeah! I got this’, I thought to myself.</span></p> <p><span style="font-weight: 400;"><br /> <br /> CAC stands for ‘Customer Acquisition Cost’ and I had done the math. Smugly, I dropped an impressive number.</span></p> <p><span style="font-weight: 400;"><br /> <br /> The investor’s eye’s lit up.</span></p> <p><em><span style="font-weight: 400;"><br /> <br /> “Really? Wow!... But is that your</span></em> <strong><em>Fully Loaded</em></strong> <em><span style= "font-weight: 400;">CAC?”</span></em></p> <p><span style="font-weight: 400;"><br /> <br /> The room went so quiet you would hear a pin drop.</span></p> <p><span style="font-weight: 400;"><br /> <br /> My jaw hung open, and I still cringe when I think of the dumbfounded deer-in-the-headlights look on my face.</span></p> <p><span style="font-weight: 400;"><br /> <br /> All I could think was, "What the heck does fully loaded mean?”</span></p> <p><span style="font-weight: 400;"><br /> <br /> I made a fool of myself that day.</span></p> <p><span style="font-weight: 400;"><br /> <br /> Today I’m