How to Build Trust - Coaching Success - #469

<div> <p>Matt describes how to build trust in your <a href= "https://barbell-logic.com/the-business-of-coaching-thriving/" target="_blank" rel="noopener noreferrer">business value equation.</a> This is a crucial aspect of running a successful business with clients who actually enjoy your product or service.</p> <p>Andrew Jackson gave a talk on this, which you can watch <a href= "https://youtu.be/JHvKmMsYmpo">here</a> and learn more about <a href= "https://barbell-logic.com/building-trust-coaching-value-equation/"> here</a>.</p> <p>This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going <a href="https://turnkey.coach/">HERE</a>.</p> <p>Check out the <a href= "https://barbell-logic.com/podcast/">Barbell Logic podcast landing page.</a></p> <div> <h3>What is Trust and How Do You Increase It?</h3> </div> <div> <p>Trust, in the business value equation, is the difference between the client's perceived value and the price. Increasing this difference - increasing trust - leads to happy customers who do not want to leave. This lays the foundation for creating a successful business.</p> <p>How do you build trust as a coach (or really in any business)? Matt discusses three components.</p> <ol> <li>ability</li> <li>integrity</li> <li>benevolence</li> </ol> <p>Below, we define these and discuss how to boost each one, which ultimately grows trust.</p> <div> <h3>How to Build Trust</h3> </div> <div> <p>Matt discusses useful short definitions of each of these that help you remember the difference.</p> <ul> <li>ability - you can</li> <li>integrity - you do</li> <li>benevolence - do you care</li> </ul> <p>Your ability is your expertise, your skill, your knowledge. People hire you in part because of this. You have the expertise, which they lack, to solve their problem.</p> <p>Of course, a friend or acquaintance may have recommended you. Your expertise played into this recommendation, but your integrity and benevolence did as well.</p> <p>Integ