How to Build the Most Effective Hashtag Lists for Your Brand

<p style="font-weight: 400;"><strong>Marketeers Mastermind Podcast</strong></p> <p style="font-weight: 400;"><strong>Season 02 Episode 07</strong></p> <p style="font-weight: 400;"><strong>How to Build the Most Effective Hashtag Lists for Your Brand</strong></p> <p style="font-weight: 400;"><span style="font-weight: 400;">While many companies who are on social media understand they have to use hashtags, many businesses aren’t using the correct hashtags for their brand. Today, I’m joined by Marketeers</span> <a href= "https://www.katiecarodinephotography.com/"><span style= "font-weight: 400;">Katie Carodine of Katie Carodine Photography</span></a> <span style="font-weight: 400;">and</span> <a href= "https://www.linkedin.com/in/eric-singer-22a88454"><span style= "font-weight: 400;">Eric Singer of Your Future in Franchises</span></a> <span style="font-weight: 400;">to explain the best practices on how to use hashtags which will draw people to your brand on social media.</span></p> <p style="font-weight: 400;"><strong>What is a Hashtag?</strong></p> <p style="font-weight: 400;"><span style="font-weight: 400;">The pound symbol is known as a hashtag in the social media world. In the old-school terminology, hashtags were used to denote numbers. A hashtag is a symbol that represents a tagged category and is used to facilitate more effective search results. </span></p> <p style="font-weight: 400;"><span style="font-weight: 400;">Chris Messina introduced Hashtags in the summer of 2007, a web marketing specialist. He suggested that Twitter start using the pound symbol to group related Tweets together. From here, other social media platforms adopted the practice, and today, you can find a myriad of hashtags in the world of social media.</span></p> <p style="font-weight: 400;"><strong>How Do I Create Hashtags?</strong></p> <p style="font-weight: 400;"><span style="font-weight: 400;">The 411 on hashtags:</span></p> <ul style="font-weight: 400;"> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Start