How to Build Successful Collaboration Between Marketing and Design to Earn Attention with Alex Kelly

<p>Alex Kelly is formally the Director of Digital Marketing at Ceros and now Director of Growth at Canary Technologies. Today, he shares how to build successful collaborations between marketing and design teams to earn more attention. A common misstep marketers make is focusing on conversion before attention. Like Alex says, “today’s attentions is tomorrow’s demand.”</p><p>0:00 Introduction<br>0:57 Conversation Alex<br>4:52 Consumer attention<br>10:12 Authentic point of view<br>11:25 Team operations<br>15:20 Constructive feedback<br>19:10 Example of great marketing<br>23:05 Final advice<br>24:53 Outro </p><p><br><a href="https://www.thejuicehq.com/modern-day-marketer">Sign up for Modern Day Marketer</a> (the newsletter)</p><p>Follow Margaret: <a href="https://www.linkedin.com/in/margaret-kelsey-104abba/">LinkedIn</a> | <a href="https://twitter.com/margaretannk">Twitter</a> | <a href="https://www.dontsaycontent.com/">Don't Say Content</a> | <a href="https://www.margaretkelsey.com/">Work with Margaret</a><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>