How to Build Relationships That Grow Your Agency

<p>Are you a small agency worried your size might be holding you back? Afraid you might not have what it takes to compete with the big agencies? The more you put yourself out there, the sooner you'll realize it's not the size of your agency that makes a difference, but rather, what you bring to the table.</p> <p>In today's episode, we'll cover:</p> <ul> <li>#1 reason you should hire people smarter than you. </li> <li>How to turn your agency's weakness into its strength. </li> <li>Why agencies need to build authentic relationships.</li> </ul> <p>Today I sat down with Valerie Moizel, executive creative director and co-founder at <a href="http://thewoo.com/" target= "_blank" rel="noopener">The Woo</a>, a digital marketing agency. Valerie started her agency almost 23 years ago with a little bit of naivety and a whole lot of drive. Today she's here to discuss key connections she made to make her agency successful and the number one thing her agency has done to see continued growth.</p> <h2>#1 Reason You Should Hire People Smarter Than You</h2> <p>There's a certain level of confidence required to start an agency. A lot of us get into the agency business because we can do something not everyone can. So it can feel kind of counterintuitive to actively seek out people who are smarter than you. But it's one of the best things you can do, especially when you are first starting out. </p> <p>It's important to recognize there are some things you are good at, and some things you are not. When Valerie first started out, she had a lot of drive and passion, but not a lot of experience. So her first hire was someone very established within the industry. She says it was the combination of her naiveness and fearlessness and her partner's experience that really propelled the agency forward. <a href="https://jasonswenk.com/marketing-agency-team/" target="_blank" rel="noopener">Surround yourself with people</a> who are the best at what they do. </p> <h2>How to Turn Your Agency's Weakness Into Its Strength</h2> <p>As agency owners, we so