How to Build Links (Without Being Sleazy) | Ep. #734

<p><span style="font-weight: 400;">In episode #734, Eric and Neil discuss how to build links the right way. Tune in to hear what makes link-building sleazy.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">How to Build Links (Without Being Sleazy)</span></em></li> <li><span style="font-weight: 400;">[01:00] Having a simple widget or tool is a great way to provide a service without being sleazy.</span></li> <li><span style="font-weight: 400;">[01:25] Neil likes to release free copies of paid tools.</span></li> <li><span style="font-weight: 400;">[01:56]</span> <a href= "https://www.hubspot.com/"><span style= "font-weight: 400;">HubSpot</span></a> <span style= "font-weight: 400;">overtook</span> <a href= "https://www.drift.com/"><span style= "font-weight: 400;">Drift</span></a> <span style= "font-weight: 400;">by offering a free service.</span></li> <li><span style="font-weight: 400;">[02:30] Yelp offers widgets that helps restaurants link-build.</span></li> <li><span style="font-weight: 400;">[02:45] Email outreach isn’t sleazy, even though people think it is.</span></li> <li><span style="font-weight: 400;">[03:02] To not be sleazy, you have to offer value.</span></li> <li><span style="font-weight: 400;">[03:46] Aim to build relationships instead of just reaching out for links.</span></li> <li><span style="font-weight: 400;">[04:15] Use data to help you find out your best people to reach out to.</span></li> <li><span style="font-weight: 400;">[04:43] That’s it for today!</span></li> <li><span style="font-weight: 400;">[04:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to</span> <a href= "http://singlegrain.com/survey"><span style= "font-weight: 400;">Singlegrain.com/survey</span></a> <span style= "font-weight: 400;">and help us gain some insight into what matters to our listeners.</span></li> </ul> <p><strong>Leave some feedback:<