How to Build an Irresistible Brand with Brittany Driscoll

<p>If you’ve been thinking <em>I’m ready for my next thing, but I don’t know what it is…</em> well, buckle your seatbelts and hang on tight. Brit Driscoll is about to come in HOT with advice and guidance just for you!</p><p>If you haven’t heard of Brittany Driscoll, you’re in for a treat. She’s a friend of Lori Harder’s (my co-host for this episode) and spent years learning business and marketing as a key leader at Drybar. More recently, she co-founded <a href='https://www.squeezemassage.com/'>Squeeze</a> and in this episode she shares how she built it into the “Love Brand” it is today, despite having to shut down operations for an entire year during the COVID pandemic.</p><p>In this episode, we talk about how important it is for entrepreneurs to surround themselves with others who are willing to have raw conversations about the ups and downs of owning a business, and we then deep dive into the everyday life of entrepreneurship, discussing the journey from idea to execution, and the importance of choosing the right business partners.</p><p>Brit also spills the tea on what a “love brand” is (and the key ingredients for creating one), and how Squeeze navigated the challenges of the pandemic and maintained a sense of purpose for their employees and members.</p><p>[00:01:00] About Brittany Driscoll and her career.</p><p>[00:01:40] Brit and Lori’s first meeting.</p><p>[00:04:32] Brit’s background from “hot wheels to hot air”</p><p>[00:07:20] How Brit transitioned from marketing employee at Drybar to co-founding Squeeze.</p><p>[00:11:13] The structure of the relationship Brit had with her co-founders.</p><p>[00:15:28] The framework Brit used to have the conversation to build Squeeze with her co-founders.</p><p>[00:18:56] The key ingredients to creating a ‘Love Brand’</p><p>[00:22:40] How to apply Brit&apos;s EIC model for your business.</p><p>[00:26:45] The first major challenge (that she didn’t see coming) that shaped Brit.</p><p>[00:30:34] What Brit did to keep herself in a place of leadership when faced with her big