How to build an enduring company, with strategic expert and author Brad Giles

<p dir="ltr">What’s the difference between companies that last for decades… and those that wither away after only a couple of years? That’s been one of the biggest questions in business for generations. And our latest guest has some of the answers. </p> <p><strong> </strong></p> <p dir="ltr">Brad Giles has more than 20 years of experience as a serial entrepreneur, strategic planner, and leadership coach. Brad is the author of “Onboarded: How to bring new hires to the point where they are effective, faster” and “Made to Thrive: The Five Roles to Evolve Beyond Your Leadership Comfort Zone,” a prescriptive guide on how to become a great leader. Each week, Brad co-hosts The Growth Whisperers podcast and writes a weekly newsletter, both of which discuss how to build enduring great companies. He’s also the founder of the strategic planning and coaching consultancy Evolution Partners.</p> <p><strong> </strong></p> <p dir="ltr">Listen to the full conversation for more on how to turn goals from garbage into effective strategies, financial principles every organization should follow no matter their size, why it’s so important to actually define a CEO’s job description, and a lot more.</p> <p><strong> </strong></p> <p dir="ltr">Here’s a Glimpse of What You’ll Learn: </p> <p><strong> </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What Brad’s company does, plus the biggest surprises that his clients experience after beginning to work with him</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why Brad thinks “goals are garbage” — and how to strategize your future more effectively </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The money and liquidity principles that Brad encourages companies to follow, and how those help them weather external storms</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why a strong leadership team and a democratization of the decision-making process can help establish better financial plannin