How to Build an Eight-Figure Agency by Training Your Competition

<p>Brian R. Johnson has served as a leader in online advertising and conversion rate strategy for nearly two decades. He had been offering professional training courses in the Amazon ad space for years before opening his own agency with his partner. Now, <a href= "https://canopymanagement.com/" target="_blank" rel= "noopener">Canopy Management</a> is an eight-figure agency and the leading A-to-Z, full service Amazon agency. He joins the podcast to talk about how he built his platform and community before being an agency owner, how he learned the importance of documenting processes and giving new team members access to them from day one, and how he encourages everyone in the team to build each other up.</p> <h2><strong>3 Golden Nuggets</strong></h2> <ol> <li><strong>Building a platform.</strong> Many agency owners start their business by offering training courses, advising others on how to solve problems in their niche. This was the case for Brian, who admits he has trained some of his biggest competitors, but also says that this is what helped his agency grow quickly in the first year. People already knew him and wanted to work with him, either as clients or as employees because he had spent years <a href= "https://jasonswenk.com/build-relationships-clients/" target= "_blank" rel="noopener">building up a reputation</a> and a community.</li> <li><strong>Learn to get out of your own way.</strong> Agency owners can get in the <a href= "https://jasonswenk.com/stop-working-to-death/" target="_blank" rel="noopener">mindset that they can do everything</a>. In reality, you are crippling your team if they don’t have access to a documented process. It’s no good to the agency or the team if you only have it in your head. You need to document it and you’ll be surprised to see how the team can then take that and improve it.</li> <li><strong>Encourage your team to build each other up.</strong> Our guest recommends doing “daily huddles” to build a more united team. These are 10-minute daily minutes where he will ask “who had a