How to Build an Authority Business Featuring Rochelle Moulton

<p>Rochelle Moulton turns independent consultants into authorities. The author of The Authority Code: How To Position, Monetize And Sell Your Expertise, she has been called “an emotional Red Bull” for her balance of inspiration and practical advice.</p><p>In today's episode of Smashing the Plateau, you will learn how to go from expertise to authority, along with big financial benefits.</p><p><strong>Rochelle and I discuss:</strong></p><ul><li>Some of the differences between experts and authorities [03:18]</li><li>Patterns that emerge from experts that effectively market their authority [08:54]</li><li>The most important sales target when you market your authority [11:24]</li><li>How taking a stand can generate risk in your head [14:23]</li><li>How long it may take to build a financially successful authority business [19:11]</li><li>Business model differences between experts and authorities [20:55]</li></ul><br/><p>Learn more about Rochelle at&nbsp;<a href="https://rochellemoulton.com/" target="_blank">https://rochellemoulton.com/</a>.</p><p><strong>Thank you to Our Sponsor:&nbsp;</strong></p><p>The Smashing the Plateau Community</p><p><a href="https://smashingtheplateau.com/openhouse" target="_blank">https://smashingtheplateau.com/openhouse</a></p>