How To Build a Tech Partner Program That Works

<p>In this episode of <em>SaaS Connect</em> by <a href="https://www.cloudsoftwareassociation.com/"><u>Cloud Software Association</u></a>, Cristina Flaschen, CEO and Founder at Pandium shares her experience about how to build a tech partner program.</p> <p>Pandium is an integration marketplace that provides a service to help launch integrations six times faster and with 70 percent less engineering.</p> <p>In this discussion, the following points are covered:</p> <ul> <li>The most important metrics dependent on organizational goals and the stage of the business.</li> <li>Core elements that go into building an effective program.</li> <li>Ways to get strategic alignment in your organization.</li> <li>Data that shows that integrations impact retention and where you need buy-in. A good place to start is to cite the data until you can get your own data.</li> <li>Ways to align with product engineering, as well as marketing and sales, and the expectations of your partners.</li> <li>How the customer success team plays into the tech partnerships program, and how to leverage their knowledge. [Hint! Encourage the feedback…]</li> <li>The importance of communication.</li> <li>What makes good processes essential. [Tip! Trying to be as organized as possible in the beginning is important in the long run.]</li> <li>Partner technology recommendations.</li> <li>Monetization of partner programs.</li> </ul> <p><br></p> <p>Resources Mentioned:</p> <ul> <li><a href="https://www.crossbeam.com/"><u>Crossbeam</u></a></li> <li><a href="https://www.workspan.com/"><u>Workspan</u></a></li> <li>Pronto</li> <li><a href="https://www.pandium.com/"><u>Pandium</u></a></li> <li><a href="https://www.salesforce.com/eu/"><u>Salesforce</u></a></li> </ul> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>https://ContentAllies.com</u></a>.</p>