How to Build a Successful Brand

<p><span style="font-weight: 400;">If you’re in branding, this podcast is one you’re going to want to listen to because we’re really going to dive into how to decode your story brand. Now, before you think that you know all of this stuff already, you should know that you probably don’t. Even though I work with these ideas all the time, I am always learning something new from every single person that I talk to. Our guest today is Aleya Harris. Aleya is a StoryBrand certified guide, so she has so much wisdom to share on branding. </span></p> <p><span style="font-weight: 400;">Something you may not realize is that your brand story is not about you. It’s all about your client and how you can help them. Your client is the hero, and you are their guide. This concept comes directly from Campbell’s hero’s journey. It works so well because people naturally see themselves as the heroes of their own stories. What they need is not another hero to compete with, but a guide that can help them overcome obstacles. You want to make sure that your role as a guide and the problem that you will help your hero overcome are very clear to your clients. </span></p> <p><span style="font-weight: 400;">Your role and the problem you solve are essential parts of your brand, and that brand must be in everything you do. Your brand story should be in your social media posts, podcasts, blogs, and emails. Remember that everything you do should contribute in some way to your overall story. If something doesn’t align with your brand, you need to change it or get rid of it. </span></p> <p><span style="font-weight: 400;">Something you must understand about your brand story is that it is always evolving, so don’t be afraid of change! You will need to adapt your story to new problems as the needs of your clients change. As you make these pivots, be absolutely certain that you are consistent. Make sure that you update all of your content as soon as possible because different stories in different places just creates confusion for your clients. </span></p