How To Build A Product Inside An Agency

<p><i>"The lumber industry sells what used to be waste — sawdust, chips, and shredded wood — for a pretty profit. Today you’ll find these by-products in synthetic fireplace logs, concrete, ice strengtheners, mulch, particleboard, fuel, livestock and pet bedding, winter road traction, weed killing and more."</i></p><ul><li>Jason Fried, Basecamp.</li></ul><p>You might recognize that name.</p><p>Basecamp was the "waste" or byproduct of Jason Fried's web agency.</p><p>They needed to better manage their client projects.</p><p>So they built software.</p><p>That software is now one of the most successful project management platforms for small business owners.</p><p>Guess what, they don't do services anymore.</p><p>One that can and will eventually replace and surpass your core services.</p><p>Selling your by-products is even more lucrative in tough economic times. We saw that first hand for our clients in 2020.</p><p>Finding new revenue streams from things you’ve already created helps pad your cash flow and keep the business churning.</p><p>Maybe it’s a workshop on how you do things or built something.</p><p>Maybe there are some templates or assets in there you can turn into something else that’s profitable.</p><p>It's how we made the transition from agency services to coaching and training and you can too.</p>