How To Build A Personal Brand | Ep. #403

<p><span style="font-size: 10pt;">In Episode #403, Eric and Neil discuss how to build a personal brand. Tune in to learn the difference between a corporate and personal brand. You’ll also hear how Eric and Neil built their own personal brands up to where they are now. </span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How To Build A Personal Brand</em></span></li> <li><span style="font-size: 10pt;">00:41 – Building a personal brand opens up a lot of opportunities</span></li> <li><span style="font-size: 10pt;">01:00 – Neil had met various billionaires while building his personal brand</span></li> <li><span style="font-size: 10pt;">01:25 – Neil learned that you’re not going to build your personal brand unless you’re marketing yourself daily</span></li> <li><span style="font-size: 10pt;">01:44 – There’s a difference between a corporate brand and personal brand</span> <ul> <li><span style="font-size: 10pt;">01:54 – Corporate brands can be sold</span></li> <li><span style="font-size: 10pt;">02:05 – Michael Jordan, which is already a personal brand, cost millions and there’s just one of him</span></li> <li><span style="font-size: 10pt;">02:23 – If Michael Jordan passes away, his personal brand will be gone too</span></li> <li><span style="font-size: 10pt;">02:31 – Corporate brands will just continue to increase their market price</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:47 – Eric started his personal brand by way of his podcast which had single digit downloads</span></li> <li><span style="font-size: 10pt;">02:59 – When you put your content online, you constantly get better and can see what is getting the attention</span></li> <li><span style="font-size: 10pt;">03:20 – <a href= "https://www.garyvaynerchuk.com/">Gary Vaynerchuk</a> has all the attention now and he’s all over social media</span> <ul> <li><span style="font-size: 10pt;">03:36 – He has 8 people in his personal marketing team</span></li> <l