How to Build a Credible, Personal Brand From Zero

<p>When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.</p> <p>Within three years of making that decision, he&rsquo;d written a book, built a coaching program, and launched the Product-Lead Institute.&nbsp;</p> <p>In this episode, Wes tells me how he got to that point in his career and the influences behind his decisions.&nbsp;</p> <p>He also reveals his 16-step guide to building credibility.</p> <p><strong>We covered:</strong></p> <ul> <li>Why Wes treats his LinkedIn profile like a landing page</li> <li>What led him to launch his own business</li> <li>If you can build demand you can build any business</li> <li>How to discover what it is that you truly love to do</li> <li>The benefits of specialising in an area</li> <li>Doubling down on what gives you the most energy</li> <li>How Wes created and ran a course for the CXL Institute</li> <li>Why you need to pick a villain in marketing</li> <li>Mistakes he made when building his personal brand</li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://productled.com/">Product-Lead Institute</a></li> <li><a href="https://www.vidyard.com/">Vidyard</a></li> <li><a href="https://geni.us/eatgreens">Eat Your Greens - Wiemer Snijders</a></li> <li><a href="https://geni.us/keyperson">Key Person of Influence - Daniel Priestly&nbsp;</a></li> <li><a href="https://geni.us/unique">The Unique Ability - Julia Waller &amp; Catherine Nomura</a></li> <li><a href="https://dilbert.com/">Dilbert</a></li> <li><a href="http://cxl.com/institute/#_r_louis53">CXL Institute</a></li> <li><a href="https://www.gainsight.com/">Gainsight PX</a></li> <li><a href="https://www.drift.com/">Drift</a></li> <li><a href="https://www.hubspot.com/">HubSpot</a></li> </ul>