How to Build a Content Strategy from Scratch (3 Steps)

<p>Bad news: The content marketing landscape is filled with low-quality content to game Google, without any effort to delivering value to customers. The good news is, not all hope is lost.&nbsp;</p> <p>My guest today is Len Markidan, the CMO of Podia. In this episode, we discuss why content marketing is here to stay, how to build a customer-driven content marketing strategy, and the st significant content promotion mistake you can make.</p>