How to build a business to have corporate social responsibility with Catalyser's Aivee Robinson

<p>Aivee Robinson, co-founder and director of <a href="https://catalyser.com/">Catalyser</a> worked a decade for the UN and now applies her CSR values to major corporations like KPMG, Deloitte and ASIC. Tune in on her journey as she explains how she grew from struggling to download youtube videos off her phone at the start of Catalyser’s business life to leveraging technology so major corporations can scale their CSR.</p><p> </p><p><strong>What you will learn in this episode:</strong></p><ul><li>How Aivee evolved from being a children’s rights advocate to a startup founder</li><li>The benefits of supporting charities</li><li>How to approach tech projects as an non-tech SMEs</li><li>How to build your startup alongside your customers</li><li>How to scale customer acquisition</li><li>How Catalyser landed customers like Deloitte</li><li>How to find the right mentor for you and your SME</li><li>How working in the UN in Mongolia and China impacted the way Aivee works in business</li><li>How Aivee learns and experiments with marketing for Catalyser</li></ul><p> </p><p><strong>Resources mentioned:</strong></p><ul><li>Catalyser Giving <a href="https://au.linkedin.com/company/catalysergiving">LinkedIn</a></li><li>Catalyser Giving <a href="https://twitter.com/catalysergiving?lang=en">Twitter</a></li><li><a href="http://metigy.com/podcast">Metigy.com/podcast</a></li></ul><p> </p><p><strong>Book recommendations:</strong></p><ul><li><a href="https://www.amazon.com.au/New-Strategic-Selling-Successful-Companies/dp/044669519X">New Strategic Selling </a>by Miller and Heiman</li></ul><p> </p><p><strong>Notable quotes:</strong></p><p>“Once a company invests in supporting a community and doing CSR, they can start to build their brand to attract better talent.”</p><p>“Take the time to qualify whether or not the customer actually has the problem you’re trying to solve”</p><p>“Who are the corporates that align with us that can go deep in the cause we’re trying to work towards and stay with us as a long term supporter to sustain long ter