How to Build a B2B Influencer Strategy That Actually Works with Patrick Ward at Root Strap

<p>Patrick Ward is the VP of Marketing at Root Strap, a custom software development agency and the tech team behind MasterClass. Patrick and Brett examine the differences between B2B and B2C influencer marketing and how to execute it the right way. Play to your team's strengths, focus on consistency rather than going viral, and engage with existing audiences, according to Patrick. Although measuring marketing efforts and influence is difficult, implementing B2B influencer marketing correctly can help your company expand. </p><p>0:00 Intro <br>1:09 Conversation with Patrick <br>3:08 Influencer marketing the wrong way <br>6:20 Going viral <br>9:30 Quality over quantity <br>12:40 Patrick’s marketing background and mindset <br>15:30 Why influencer marketing works <br>18:35 B2B vs B2C influencers <br>22:40 Crawl, walk, run approach <br>26:48 In-house influencers <br>32:26 Lean into strengths <br>38:00 Advice to marketers, prove yourself first <br>43:16 Get connected <br>43:40 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://www.thejuicehq.com/creators-waitlist">Sign up for the Creator Pages waitlist</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Patrick: | <a href="https://twitter.com/paddyjward">Twitter </a>| <a href="https://www.linkedin.com/in/patrickjamesward/">LinkedIn </a>| <a href="https://www.rootstrap.com/">Website</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>