How to Become THE Apex Marketer (7 Evolutionary Principles)

<p></p><p><strong>This episode is brought to you by these brands</strong>, allowing me to ditch my starving artist act and finally make a living doing what I love (<em>without</em> selling my soul):</p><p>→ <a href="https://www.godtierads.com/framework/"><strong>God Tier Ads</strong></a><strong>:</strong> the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get <em>$50 off</em> with the code "<em>BONJOUR-BONJOUR</em>" → <a href="https://www.godtierads.com/framework/">godtierads.com/framework/</a></p><p>***</p><br>Ditch the jargon jambalaya and grab your mental machetes. We're hacking our way to the primal, thumping core of what your people crave.<p>Tim Ash's a wizard at excavating deep-rooted instincts through evolutionary psychology and weaving them into marketing that works. Strap in for a wild ride to your niche, where we strip back the fluff and awaken the ancient sales tactics lying dormant within us. It's time to become the Apex Marketer.</p><p><br></p><p><strong>Topics Covered:</strong><br></p><ul> <li>(00:00) - How to Become THE Apex Marketer (7 Evolutionary Principles)</li> <li>(04:39) - What is evolutionary psychology?</li> <li>(07:45) - Rational vs. irrational: what it means for marketing pros.</li> <li>(08:55) - Upside vs. downside bias</li> <li>(12:31) - Humans are built to be tribal</li> <li>(15:47) - Why stories help us to survive</li> <li>(20:20) - The best thing you can do to really understand your customers</li> <li>(23:49) - Don't do this when doing market research</li> <li>(31:03) - Why humans always need to pick a side</li> <li>(32:29) - Why conspiracy theorists and Mercedes drivers have in common.</li> <li>(35:39) - Why it sometimes makes sense to make things harder to get</li> <li>(37:53) - The "Pretty Woman" effect or why we're willing to suffer for the group</li> <li>(42:08) - Your editorial tone can't be accidental</li> </ul><br><p>***</p><p>→ <strong>Join 13,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails<