How To Become a World-Class Growth Hacker

<p>Exclusive Download: High Tempo Testing™ – Define a Solid North Star Metric & Identify Experiments Worth Running That Drive You Closer To Predictable Growth - https://bit.ly/2ZqX85n<br /> <br /> --<br /> <br /> Alright, fine. <br /> <br /> I’ll go on record and say it.<br /> <br /> There is a huge difference between marketers who <em>call</em> themselves Growth Hackers… and those who actually know the SCIENCE of it.<br /> <br /> Using the term ‘Growth Hacker’ in your LinkedIn bio doesn’t matter. It never did.<br /> <br /> <a href="https://youtu.be/iKXPmusQ5Pw" target="_blank" rel= "noopener noreferrer">All that matters are the actual numbers.</a><br /> <br /> <span id="more-5152"></span>In 2008 when I moved to San Francisco I met Sean Ellis, the guy that came up with the term ‘Growth Hacker’.<br /> <br /> Sean is the CEO of <a href="https://growthhackers.com/" target="_blank" rel="noopener noreferrer">GrowthHackers</a>, author of Hacking Growth and he popularized the term. I have huge respect for him.<br /> <br /> But let’s be real: growth hacking is a fancy name for metrics-based-marketing (that’s what we use to call it pre-2008). <br /> <br /> Rather than traditional (and often outdated) marketing methods, it’s about granular metrics that allow you to measure funnels, flows, messaging, and your product-market fit in order to improve the virality of your marketing.<br /> <br /> Done right, it means a tidal wave of attention and… <em>sales.<br /> <br /></em>For 20 years I’ve been analyzing and testing methods for <a href= "https://www.danmartell.com/growthguide/">explosive viral growth</a> in business and I’ve made friends with lots of marketers that were doing this even before me.<br /> <br /> What I want to share in today’s video are the specific tactics, strategies, and insights I’ve taken away from my own experiences and from being around some of the smartest marketers in the world.<br /> <br /> Ready?<br /> <br /> If I take everything I’ve learned about growth hacking and squeeze it into 5 high-level point