How To Become A Detective And Get Inside Of Your Customer Mind?

<p>“A customer avatar is a detailed profile of your ideal customer. It doesn't make assumptions or categorize people into groups. The avatar focusses on one person and outlines everything about them. Without a well-defined avatar, you have no direction... you’re just “guessing”. It provides the tools to able to serve them best because the content, products, and services you create will be a solution to their needs and wants.</p>